{"version":"1.0","provider_name":"Campus consulting","provider_url":"https:\/\/campus-consulting.fr\/blog","author_name":"Maximilien De Longevialle","author_url":"https:\/\/campus-consulting.fr\/blog\/author\/maximilien-de-longevialle\/","title":"Bonnes pratiques et entretien des donn\u00e9es CRM : un levier commercial accessible aux PME gr\u00e2ce aux \u00e9tudiants","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"zrAR2ZcjTN\"><a href=\"https:\/\/campus-consulting.fr\/blog\/bonnes-pratiques-et-entretien-des-donnees-crm\/\">Bonnes pratiques et entretien des donn\u00e9es CRM : un levier commercial accessible aux PME gr\u00e2ce aux \u00e9tudiants<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/campus-consulting.fr\/blog\/bonnes-pratiques-et-entretien-des-donnees-crm\/embed\/#?secret=zrAR2ZcjTN\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Bonnes pratiques et entretien des donn\u00e9es CRM : un levier commercial accessible aux PME gr\u00e2ce aux \u00e9tudiants\u00a0\u00bb &#8212; Campus consulting\" data-secret=\"zrAR2ZcjTN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/campus-consulting.fr\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/campus-consulting.fr\/blog\/wp-content\/uploads\/2026\/07\/kaitlyn-baker-vZJdYl5JVXY-unsplash-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1707,"description":"Pour une PME, le CRM est bien plus qu\u2019un simple logiciel de gestion de contacts. Il centralise les informations commerciales, structure la relation client, permet de suivre les prospects, les opportunit\u00e9s, les relances et les actions men\u00e9es par les \u00e9quipes de vente. Bien utilis\u00e9, il devient [un v\u00e9ritable outil de pilotage pour le dirigeant[\/b] et le directeur commercial."}